How to Create a Small Business Strategy to Maximize Your 9 to 5
Running a small business pulls you in multiple directions at once. If you are anything like most entrepreneurs, you can get overwhelmed. Next thing you know you’re starting your day before the sun is up and working late into the evening. Tasks drag into weekends and before you know it, work never ends. How can you maximize your efficiency in the office to be able to enjoy evenings and weekends again? The answer is a small business strategy and here’s how to get started.
Planning is essential for small business strategy. Planning can help you prepare for some things you need to tackle. You can schedule tax filings, scheduling, payroll, and marketing in advance. Each quarter you should look ahead at what is coming and prepare for it. Perhaps you are going to run a promotion for Independence Day, or you know a tourist season is going to start around Memorial Day, now is the time to plan. You can use reminders on your calendar, or there are also tools that can assist with this. Accounting software, even at the lowest cost can help you prepare for taxes and marketing automation, or social media management software can allow you to complete email and social campaigns and schedule them for the future.
Prioritize and Create Task Lists
Once you’ve planned your upcoming tasks, you need to figure out what needs to be completed first. Once you’ve broken down your work, it’s time to make a list. You’ll want to start by prioritizing your tasks by when they need to be completed. This is where your small business strategy comes together. More complex tasks will take some time, so be sure to accommodate for that. Having your tasks listed out will enable you to account for what needs to be completed, the progress you’ve made, and make any changes as needed. There are also apps that can help with task management. Being able to see where you stand will help you stay on track and not get distracted and lose your place. Feel free to reuse tasks for occurrences that repeat weekly, monthly or quarterly. Each time you complete something, check it off and enjoy the rushing feeling of accomplishment. As things arise, prioritize them and add them to your list. It’s an evolving process so be flexible.
Part of your small business strategy should be asking for help, either internally or externally. Depending on where your small business is at, you may have a team to work with, or you could be flying solo. If you don’t have help just yet, there are virtual assistants available to help you out part-time, even for only a few hours a week. If you have a team but are used to getting certain things done yourself what are some things that you should be delegating (to the right person)? Social tasks such as sending thank you cards, holiday cards or responding to RSVP’s are a perfect place to start delegating. Online research is another task that you can easily hand off, as is email management. While you can assign bookkeeping to someone else, you may want to make sure they have the experience to prevent issues.
Sometimes taking a step back and looking at everything on your plate can provide some clarity. Then you can get organized, create a solid plan of attack and nothing, or at least less, will fall through the cracks. With a solid small business strategy in place, you’ll be well on your way to having some additional free time again.